Background
True Mods provides a wide range of premium aftermarket auto parts and automotive lighting. Its mission is to make vehicle customization easier, more accessible and more personal via unrivaled user experience, innovative products and deep technical expertise.

Strategy
Through our Discovery session, we uncovered a vision that went beyond its products and services, with a passionate desire to challenge existing class definitions of attaining success.

A story emerged: True Mods empowers you to achieve your auto dreams.

Solution
From this story, we developed a logo and identity that could exude the brand's intrepid swagger, supportive culture, and industry-leading customization.

This meant modular geometric forms, bold typography and colors, and sleek photography. This muscular, heroic and totally badass new personality showcases the powerful, authoritative capabilities at the core of True Mods.

True to form. True to function.

Product & automotive photography by Kevin Tao.