The Flower Pot is a Los Angeles, CA-based online retailer that offers "premium, plant-based products and exquisitely designed accessories to bring you balance and bliss." The company's values center around empowering women entrepreneurship and providing a "safe place for exploration and experimentation."
Working with owner and founder Rebecca Kershberg, we developed a story focused on connecting its audience to high-end alternative health and wellness remedies and a forward thinking, open, supportive community. This mix of sophistication and approachability defines the brand personality.
Remixing traditional motifs with mind-bending psychedelia, we created a signature, dreamy illustrative print, subversive, teatime-inspired patterns, a natural, sun-soaked palette, and vivid iconography. We also produced surreal, large-scale collages to give the brand even greater dimensionality.
All of these assets are anchored by elegant yet expressive typefaces, and a clean, refined logomark.
Event photos by Ashley Carucci.