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Mandala Springs Wellness Center Brand Identity

Imagine a place where people meet to truly connect with each other, themselves and their environment. A sanctuary that respects the land, and understands the sheer power of nature. Mandala Springs Wellness Center, located in secluded Cobb, California, has made it their mission to help people understand and feel nature's profound healing, energy and growth. They do this through retreats, educational materials and publications, and a host of programs including forest bathing, speaker events, and contemplative yoga.

"Discovery deep in the woods" became the true north for this identity, informing everything from logo to colors to brand voice. We developed a logomark inspired by Japanese torii gates (and Mandala's own entrance pictured above), colors taken from the center's grounds, patterns evoking art from the indigenous Pomo tribe, and words that speak directly to the rejuvenation, connection and positive change that comes from being immersed in Mandala's lush, mind-opening environment.

For this project, we worked on Brand Strategy, Creative Direction, Verbal Identity, Logo & Visual Identity, Photographic Direction, and all Design.

Additional Photography provided by Mandala Springs.

Mandala Springs Wellness Center Brand Identity

Type of Work

Brand Identity, Print, Illustration & Iconography, Digital

Industry

Hospitality

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