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Lejura Beauty Logo and Identity

Lejura is an upcoming beauty brand by Muslim American influencers (and sisters) Leena Snoubar, Amanda Asad and Loren Asad, that aims to "raise the bar and redefine clean beauty" offering exclusively halal-certified, "vegan, and cruelty-free products through ethically certified manufacturing practices". Its focus on halal as an inextricable part of living is at the center of the brand’s story, and we aimed to communicate this unique approach to beauty in a way that is familiar and relevant to the modern woman.

Inspired by the mantra "beauty as a way of life", as well as Islamic symbolism and architecture, we built a bespoke logo and identity system using muted, natural tones, minimalist formal aesthetics, sophisticated typography and custom iconography. The result is quietly stylish, modestly chic and true to the founders' roots and values.

Lejura Beauty Logo and Identity

Type of Work

Brand Identity, Packaging, Product Design, Illustration & Iconography


Fashion & Beauty, Retail & DTC

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