ArtHaus is an "ecosystem of apartment offerings for different lifestyles and budgets, furnished short term stays that you can book with a click, and workspaces for businesses of all sizes — always focused on thoughtful design and elevated experiences."

For this project, we collaborated with the amazing Flux Branding (also based in Los Angeles) who took on all aspects of brand strategy, brand voice and creative direction. From a simple brand statement developed by Flux — "Purpose-built for better" — and inspired by the aesthetic of the Bauhaus movement, we produced a comprehensive identity system, including colors, typography, and a custom-designed wordmark, that feels chic, flexible and stylish, while still being approachable, distinct and timeless.

We also produced custom iconography, photographic direction, brochures, booklets, an art book, signage, and brand standards.

Design, Ideation, Implementation & Art Direction by Outfit Branding & Design
Brand Strategy, Voice, Copywriting & Creative Direction by Flux Branding
Additional Photography by ArtHaus